What Is the AMSOIL Preferred Customer Program?
- Ken Smith
- 3 days ago
- 2 min read

A lot of people hear the words Preferred Customer and wonder what that actually means.
The simplest answer is this: the AMSOIL Preferred Customer program is designed for people who want to use the products for themselves and buy at better pricing.
If you have one vehicle, multiple vehicles, motorcycles, powersports equipment, work trucks, or a mix of things you maintain, Preferred Customer can make a lot of sense. You get access to reduced pricing and a better overall buying experience than just paying standard retail.
In my experience, this is often the best fit for people who already know they want quality products but are not necessarily looking to build a business. They care about performance, maintenance and value. They want to buy smarter, not just cheaper.
I’ve seen this work especially well for people maintaining more than one piece of equipment. One person I worked with had a truck, two ATVs and a motorcycle. Before switching, they were buying different oils and products from different places at retail pricing. Once they became a Preferred Customer, they were able to simplify their ordering, get better pricing and have products delivered.
That’s the part people often appreciate most, not just the savings, but the convenience and consistency.
My honest opinion is that if you already use AMSOIL products or know you’re going to maintain multiple vehicles over time, Preferred Customer is usually worth a serious look.
I also like it because it gives people a low-pressure way to get started. They can use the products, get familiar with the catalog, and see for themselves why people stay with AMSOIL long term. For people who want to compare that with the business side, they can also learn how to start their own AMSOIL business.
And because I stay involved after someone joins, I can help them figure out what to order and how to use the account the right way. If you want to know more about who you’re buying from, you can also read more about me here.
Preferred Customer is not about hype. It’s for people who want better products, better pricing and a smarter maintenance setup for their own vehicles and equipment.
