Compare Preferred Customer Programs for Vehicle Maintenance Products

When people compare Preferred Customer programs for vehicle maintenance products, they often focus on one thing first: price.

And while price matters, I do not think it should be the only factor.

I’m Ken Smith, a certified AMSOIL independent dealer, and my view is that a good Preferred Customer program should be evaluated based on three things:

Pricing, product quality, and support.

Pricing matters because if you are buying regularly, you should not be paying full retail every time.

Product quality matters because a discount on an average product is not the same as getting better value on a premium one.

Support matters because the more technical the product line gets, the more helpful it is to have someone who can actually guide you.

That is one reason AMSOIL stands out to me.

The Preferred Customer option works well for people who want premium synthetic lubricants at better pricing for their own use. It is especially valuable for people with multiple vehicles, demanding applications, or equipment that they care about protecting over the long run.

But what really separates the experience is what happens after signup.

A lot of programs can offer an account. Not all of them offer real product guidance.

That is where I believe working with the right dealer makes a major difference.

When someone joins through me, I help them:understand the AMSOIL catalog,choose products based on their actual vehicles and conditions,set up their account properly,and get answers when questions come up.

So when comparing Preferred Customer programs, I would tell people not to just ask:

“How much do I save?”

I would also ask: “Am I getting premium products?” “Do these products fit how I actually use my vehicles?” “And is there someone who can help me after I join?”

That is the difference between just buying products and having a real maintenance partner.