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  • Writer's pictureJamie Gibson

Is Becoming an Independent AMSOIL Dealer Worth It?

Put it this way – if I didn’t work at AMSOIL, I’d be an independent AMSOIL Dealer. Here’s why.

The AMSOIL Dealer opportunity has been around since 1973. Many Dealers enjoy selling part-time as a way to fund their passion, like racing, restoring cars, riding motorcycles or traveling. Some have grown their Dealerships into full-time jobs.

If you’re wondering whether becoming an AMSOIL Dealer is worth it, you’ve come to the right place. Check out the video for a snapshot.

What to expect as an independent AMSOIL Dealer

Minimal startup cost

$50 ($65 in Canada). That’s all it takes to register, get your Dealer Kit and get started.

The Dealer Kit includes…

Some businesses carry high start-up costs. Not the AMSOIL Dealer opportunity. It only costs $49.95 for a one-year Dealership ($64.95 in Canada).

No inventory requirements

Starting a business can be a hassle, one of the biggest hurdles being inventory.

The AMSOIL Dealer opportunity doesn’t force you to have an inventory of products (although some Dealers choose to inventory products to sell to people in their area).

You can sell AMSOIL products and fulfill your orders from AMSOIL directly. We have 13 distribution centers in the U.S. and Canada to make sure orders ship quickly.

More than 99 percent of orders placed by 5 p.m. CT, Monday through Friday, are processed and shipped within 24 hours.

Even more impressive, more than 96 percent of orders in by noon are shipped the same day. And 99.9 percent are accurately fulfilled.

Not only that, but Dealers get free shipping on orders of $400 or more ($450 in Canada).

Support when you need it

AMSOIL maintains a team that can help you with any questions you may have.

We also provide access to several free training resources through the online AMSOIL Dealer Zone designed to help you learn more about lubrication fundamentals and AMSOIL products. We also host online training events from time to time as well.

Sell to different customer types

Unlike other direct-marketing opportunities, as an independent AMSOIL Dealer, you are encouraged to grow your customer base by talking to individual people, retailers, commercial businesses and other potential AMSOIL Dealers. Most new Dealers start by registering friends, family and acquaintances as AMSOIL Preferred Customers (P.C.s).

We promote AMSOIL products through events, sponsorships and national advertising so Dealers have a reputable brand to sell.

Tools to grow your business

The Product Guides at are my favorite AMSOIL tool. They help you find everything you need for nearly anything with an engine. It works as a sales tool when you’re talking to customers who ask you what products to use in their vehicles.

MyAMSOILGarage is another great tool that would probably cost money from a different company. But it’s free for everyone.

This tool lets you store vehicle maintenance information and set up service reminders, like when to change oil or transmission fluid.

Dealers use this tool to keep track of their customers’ vehicles so they can send friendly reminders when it’s time to change oil or other fluids.

Event opportunities

AMSOIL Dealers can leverage the work of our marketing team by selling AMSOIL products at events we sponsor.

Customer promotions

Signing up AMSOIL Preferred Customers (P.C.s) is a tried-and-true way to build a strong customer base.

We help by providing P.C.s free shipping on orders of $100 or more ($130 in Canada). Alongside that, we send email promotions to P.C.s, incentivizing them to place orders, which builds your income.

Great products

If you’re a gearhead, you’ve probably come across our products.

And, while I can go on and on about how we deliver the best products on the market, it’s more powerful to hear from AMSOIL users, such as the people who left these product reviews:

“Keeps my engine clean, while lubricating all the necessary parts. I am a big fan of quality products, so what I use in my vehicles is no different. I usually change my oil every 10k miles in my 2016 Power Wagon. I have that confidence because I look at the oil that comes out. Never have I seen or smelled burned oil.”

Michael, verified buyer from Alabama

“Excellent product, first time running AMSOIL, I noticed my diesel run smoother immediately.”

Matthew, verified buyer from New Jersey

We rigorously test our products in our labs and via third-party independent facilities.

For example, AMSOIL Signature Series Synthetic Motor Oil provides 75% more engine protection against horsepower loss and wear, as shown here.

Our diesel oils are great, too. In fact, independent testing shows that AMSOIL Signature Series Max-Duty Synthetic Diesel Oil provides 6X more wear protection than required by Detroit Diesel’s standard.¹

So, what else do I need to know?

To protect the opportunity for all Dealers, there are a few rules of the road you need to follow:

  • No posting AMSOIL product pricing online (such as eBay, Amazon, craigslist, forums, etc.).

  • “AMSOIL” may not be used in your Dealership name or website domains.

  • Always identify yourself as an independent AMSOIL Dealer to avoid confusing yourself with AMSOIL INC.

  • A Dealership provides an opportunity to make money selling AMSOIL products to new customers. Respect the work of your fellow Dealers by not interfering with their active customers or accounts.

An AMSOIL Dealership is not a get-rich-quick scheme. It takes hard work and discipline to build an AMSOIL Dealership. But we provide all kinds of resources to help you get started.

If you are ready to grow your income by selling AMSOIL products, the rewards can be wonderful. Click below to get started.

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