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AMSOIL Privacy Policy

Effective December 30, 2019

See information about the California Consumer Privacy Act (CCPA)



AMSOIL INC. ('AMSOIL') and its associated brands are committed to protecting the privacy and security of the information provided by our customers. Your privacy is important to us, and we make every effort to safeguard the information you provide when interacting with our websites, contests and communications with our employees. Our Privacy Policy was developed to help you understand the types of information we might collect when you visit our websites, including, or interact with us in other ways. It also explains how we may use that information, whether we disclose it to anyone and the choices you have regarding our use of, and your ability to review, correct, object to, or erase that information. If you have questions or concerns regarding this statement, please contact

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If you subscribe to services, such as MyAMSOILGarage,™ or have memberships, such as an AMSOIL Preferred Customer membership, we may notify you of Privacy Policy updates by email so you will be aware of what information we collect, how we use it and under what circumstances, if any, it is disclosed. By your continued use of our websites and services and input of personal information, you are subject to the terms of this Privacy Policy, as amended from time to time.


  1. Whose information is gathered by AMSOIL and for what purpose?

  2. What personal information does AMSOIL gather?

  3. How can my visit be associated with personal information?

  4. How does AMSOIL use information it collects?

  5. Sharing Information with Third Parties

  6. Social Media Features

  7. External websites

  8. Retention of personal information

  9. International Transfer of Information

  10. How Secure Is My Information with AMSOIL?

  11. What Choices Do I Have?

  12. Managing Your Personal Information with AMSOIL

  13. AMSOIL Privacy Notice for California Residents

  14. AMSOIL Anti-SPAM Policy

  15. Minors and AMSOIL Services

  16. Additional Information



Whose Information is Gathered by AMSOIL and for What Purpose?

AMSOIL collects information from individuals who engage with us on the Internet via our websites and the websites of our associated brands. We also collect data from individuals who request more information, such as requesting that a catalog be mailed to them, and those who subscribe to our publications, download additional information from our website, interact with us on social media and enter our contests. Additional information is also requested from anyone who subscribes to services we provide. This information is gathered for the purposes of enhancing the customer experience at and our affiliated websites, and to continually improve the quality of our products and services for our customers. AMSOIL does not sell information to outside parties at any time, for any reason. Additionally, users can adjust and remove information at their own discretion at any time by selecting the 'Unsubscribe' or 'Update my preferences' link included in our emails.

What Personal Information Does AMSOIL Gather?

We store any information you enter on our website through the actions you take and any submissions you make to forms, menus or other inputs. Examples include the following:

  • Information You Give Us
    You provide most such information when you search, buy, post, participate in a contest or questionnaire or communicate with customer service. For example, you provide information when you search for a product; place an order through our online store; provide information in your account or profile; communicate with us by phone, email or otherwise; complete a questionnaire or a contest entry form; use our services such as MyAMSOILGarage,™ and request information. As a result of those actions, you might supply us with such information as your name, address, phone number and email address; names of persons or businesses to whom purchases have been shipped, including addresses and phone numbers; email addresses of your associates and other people with whom you share our content; emails directly to us; credit card information or financial information, including Social Security or tax identification numbers, which might be needed if applying for credit or associated with different account types.

  • Navigational Information
    Examples of navigational information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; email address associated with your activities; password(s) to our services; computer and connection information, such as browser type, version and time zone setting; browser plug-in types and versions; operating system and platform; purchase history; the full Uniform Resource Locator (URL) clickstream to, through and from our website, including date and time; cookie number (when applicable); and pages/products you viewed or searched for during your visit. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects) or similar data on certain parts of our website for fraud prevention and other purposes. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouseovers) and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.

  • Mobile Information
    Most mobile devices provide users with the ability to disable location services. These controls are often located in the device's settings menu. For information about specific devices, see your device manufacturer's support documentation or your carrier's website. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or your device manufacturer. If you have not disabled your device's location services, that information would be available to us

  • Call Center Logs
    AMSOIL uses voice recording and tracking software for customer service training and improvement. In addition to information we collect on our website, our call recording software monitors all calls to the AMSOIL call center. When you call us to place an order or request technical service assistance, any information provided may be used in future interactions, such as assistance with order completion, answering inquiries or resolving a customer issue. This information may also be used to send you email about our products and services. You can opt out of receiving specific types of email by selecting the 'Unsubscribe' link included in each email. We may link information we store with analytics software to personal information you submit at our call center.

  • Information from Other Sources
    Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase or redemption information and page-view information from some third parties with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising or other services; search-term and search-result information from some searches conducted through the Web search features offered by Google™ Analytics; search results and links, including paid listings (such as Sponsored Links); and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.

  • Offerings from Authorized Vendors
    Examples of businesses with which we offer services or products include data supplied for Oil Analyzers Inc. and the AMSOIL Dealer Print Center®. Information shared with, and obtained from, these vendors is used only for the purpose of assisting in transactions and analyzing product offerings.

  • Account Information
    Examples of account information you can access easily at include up-to-date information regarding recent orders; personally identifiable information (including name, email, password, account communications and personalized setting preferences for services and address book entries); payment settings (credit card numbers and CSV numbers are not stored with your account and need to be entered at each transaction, unless otherwise noted); email notification settings (which can be controlled from individual email updates and newsletters by opting out at any time or by contacting and requesting that their information be changed or removed from our records); and any order details which have been saved in EZ Online Order Forms or wish lists.

How Does AMSOIL Use the Information It Collects?

AMSOIL uses the data we collect to run our business and improve our products, to send communications, and for advertising purposes. The information we collect will only be used in compliance with this Privacy Policy. Furthermore, AMSOIL will never sell your personal information to any third party.

  • Use of Personal Information
    In addition to the uses identified elsewhere in this Privacy Policy, we may use your personal information to (a) improve your browsing experience by personalizing our websites and improving services; (b) send information to you that we think may be of interest to you by post, email or other means; (c) send you marketing communications relating to our business or the businesses of carefully selected third parties that we think may be of interest to you and (d) provide other companies with statistical information about our users. We may, from time to time, contact you on behalf of external business partners about a particular offer that may be of interest to you. In those cases, we do not transfer your unique personal information to the third party. In addition, we may share data with trusted partners to contact you based on your request to receive such communications, help us perform statistical analysis or provide customer support. Such third parties are prohibited from using your personal information except for these purposes, and they are required to maintain the confidentiality of your information.

  • Use of Automatic Information
    We use navigational information to operate and improve the websites and MyAMSOILGarage. We may also use navigational information alone or in combination with personal information to provide you with personalized information about AMSOIL and its products.

  • Customer Testimonials and Comments
    We post customer testimonials and comments on our websites that may contain personal information. We obtain each customer's consent via email prior to posting the customer's name and testimonial.

  • Use of Credit Card Information
    We use credit card information solely to collect payment from you. We use a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain or use information you provide except for the sole purpose of credit card processing on our behalf. In addition to standard credit card processing, some services we provide to customers allow for automatic reordering of products or renewal of services and memberships. Where such services are provided, customers are presented with the terms and conditions as a prerequisite to enrollment, and have the capability to control which card information is kept on file and to unsubscribe at any time. Any third-party services we allow or accept for payment at our website will also have additional terms and conditions of processing available as part of their respective service agreements.

Sharing Information with Third Parties

We may use third parties, such as independent companies or independent AMSOIL Dealers, to provide services to our customers and visitors to our websites. To this end, we may need to share your information, with your consent as necessary, to fulfill an order or furnish a service you have requested or authorized. Examples may include:

  • Third-Party Service Providers, Such as UPS.

We occasionally use other companies to perform functions and offer services on behalf of AMSOIL and our subsidiary businesses. Examples include oil analysis; Dealer promotional and advertising services such as the AMSOIL Print Center; various vendors for order fulfillment purposes and businesses that are involved in computer services for AMSOIL INC. and our subsidiary businesses. Vendors such as these have access to personal information only as needed to perform their functions and are prohibited from using it for other purposes. Additional terms and conditions may apply and are made available as part of each respective third-party service agreement.

  • Sweepstakes and Contests Managed by Third-Party Providers

AMSOIL may occasionally use a third-party provider to manage a promotional contest, sweepstakes or giveaway campaign. The third parties involved in these situations will have access to your personal information only as long as the contest is active and only AMSOIL will use the information for prize notification and marketing purposes. Individual contest rules will always be available at the time of entry for more details and opt-out opportunities.

  • Social, Search and Display Networks

Ordering online with AMSOIL or engaging in other activities with our digital properties can result in small amounts of personally identifiable information (email, phone number or name) being encrypted and shared anonymously with social and search networks such as Facebook,™ Google and Twitter.™ You may opt out of any information sharing of this nature by contacting and requesting that your information be changed or removed from our records.

In all cases where we share your information with other parties, we explicitly require that party to acknowledge and adhere to our privacy and customer data handling policies. AMSOIL may access, transfer, disclose and/or preserve personal data when doing so is required in order to (1) comply with applicable law or respond to legal inquiries from governmental bodies; (2) protect AMSOIL customers from harassment or fraud; (3) block or halt attempts to intrude on our computer systems or networks; or, (4) protect the property or safety of AMSOIL, its users or others.

Social Media Features

Our websites include social media features, such as the Facebook Like® button, and widgets, such as the Share This button or interactive mini-programs that run on our sites. These features may collect your IP address and which page you are visiting on our sites. They also may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our websites. This Privacy Policy does not apply to these features. Your interactions with these features are governed by the Privacy Policy and other policies of the companies providing them.

External Websites

Our websites provide links to other websites. We do not control, and are not responsible for, the content or practices of these other websites. Our provision of such links does not constitute our endorsement of these other websites, their content, their owners or their practices. This Privacy Policy does not apply to these other websites, which are subject to the policies of their respective owners.

Retention of Personal Information

We retain personal information that you provide us as long as we consider it potentially useful in contacting you about AMSOIL products and services, after which time we securely delete the information. You may opt out of individual subscriptions from us by using the Unsubscribe link in every email we send, and additional information control options are available by contacting our customer service department.

International Transfer of Information

To facilitate our global operations, we may transfer and access personal information provided from customers outside the United States. Requests received from international customers will be processed by the AMSOIL International division and may be fulfilled by the AMSOIL International distributor network. Any transfer of personal information as it pertains to their services will fall under third-party privacy policies, which are created and maintained in accordance with the local laws or regulations of their respective territories.

How Secure Is My Information with AMSOIL?

A variety of sophisticated security measures are in place at AMSOIL to protect our website visitors, anyone who does business with AMSOIL or any of our affiliated businesses and partners.

  • We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

  • Credit card numbers and card security codes are required to be re-entered when confirming and processing payment for each online order. AMSOIL retains this information only long enough to transmit the credit card number to the appropriate credit card company during order processing.

  • We require several examples of personal information as a safeguard to assist with password resetting, account maintenance and the opening of new accounts.

What Choices Do I Have?


  • As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of certain features.

  • You can add or update certain information on pages such as those referenced in the 'Which Information Can I Access?' section.

  • If you do not want to receive email or other mail from us, please adjust your Customer Communication Preferences. (If you do not want to receive Conditions of Use and other legal notices from us, such as this Privacy Policy, those notices will still govern your use of, and it is your responsibility to review them for changes.) You may also unsubscribe directly from any emailed newsletters we manage as separate publication lists.

  • If you do not want us to use personal information we gather to allow third parties to personalize advertisements we display to you, please adjust your Advertising Preferences. This can usually be done via settings in your browser.

  • The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-ons' settings or visiting the website of their manufacturer. Because cookies allow you to take advantage of some of essential features, we recommend that you leave them turned on.

Managing Your Personal Information with AMSOIL

If you provide us with your personal information, you have the following rights with respect to that information:

  • To access and review the personal information that you have supplied to us;

  • To request that we correct any errors, outdated information or omissions in personal information that you have supplied to us;

  • To request that your personal information not be used to contact you;

  • To object to our processing of your personal information; and

  • To request that we delete your data, provided that (a) we no longer require your data; (b) there is no legitimate legal basis for us to process your data; (c) we have unlawfully processed your data; or, (d) the data must be erased in order to comply with the law. In the event you have grounds to request that we delete your data, and would like us to do so, please contact the Data Protection Officer at the address provided below. Please be aware that full erasure may not be possible if your data is needed to comply with statutory requirements.


Accessing and Correcting Personal Information: Please contact the AMSOIL Data Protection Officer to make any requests related to your personal data. The Data Protection Officer can be reached at AMSOIL INC., ATTN: Data Privacy, 925 Tower Avenue, Superior, Wisconsin 54880 USA, or via email at

If you have a registered account on, you are free to amend any information contained in your account profile at any time by logging into your account and amending your account settings.

AMSOIL Privacy Notice for California Residents

The California Consumer Privacy Act of 2018 (CCPA) broadly provides California citizens the rights to know what personal information a business has collected, sold or disclosed about them; to learn to whom their information was given; to access their information and to opt-out of its sale. Learn More


Our Privacy Policy requires that every email sent form AMSOIL have an 'opt-out' mechanism and other required information. To opt out of individual newsletters please use the Unsubscribe link included in the email. However, you may still receive important customer information as it relates to your order or account. We are required to send out some email, such as tax information, by law; customers in our Dealer network cannot opt out of receiving these and other important communications.

Minors and AMSOIL Services

AMSOIL products and services are not intended for children. Individuals under the age of thirteen (13) are prohibited from using Users must be old enough to consent to the processing of their personal data in their country of residence, or secure the consent of their parent or guardian, where permitted.

Additional Information

If you have any questions or concerns regarding this Privacy Policy or how AMSOIL uses your data, please contact us in writing at the address below.

Regardless of your country of residence, the Data Controller responsible for your personal data is AMSOIL INC., which can be contacted at:


Via mail:AMSOIL INC.
Attn: Data Privacy
925 Tower Avenue
Superior, Wisconsin 54880

AMSOIL Website General Terms & Conditions

This website ('Website') is provided subject to your agreement to comply with these Terms and Conditions ('Terms'). Acceptance of these Terms constitutes a binding agreement between AMSOIL INC. ('AMSOIL') and you concerning your use of the Site (the 'Agreement'). If you are unwilling or unable to comply with these Terms, do not use the Site any further.

Changes to Terms and Conditions

AMSOIL may change these Terms at any time and without notice. You should check these Terms each time you revisit the Site to determine whether any such changes have taken place, as the Terms are binding in their current form. AMSOIL may further change the content of the Site, suspend Site operations or terminate Site access at any time and without notice. Certain pages on the Site may have special terms and conditions not covered under these Terms. You are advised to check each individual page on the Site in order to determine this. These additional terms may also be changed at any time and without notice, and your use of such other page(s) constitutes your acceptance of these additional terms.

Intellectual Property Rights

This Site contains various materials, including text, photographs, videos and sound recordings, which are protected trade mark, copyright and/or other intellectual property rights. All such materials are protected by rights owned by AMSOIL, or have been licensed to AMSOIL for its use on the Site. You are prohibited from using the Site to infringe upon AMSOIL's or any other entity's intellectual property rights. AMSOIL may terminate your access to the Site if it determines you are using the Site in a way that infringes on any such rights.

Prohibited Use

You may not use the Site to post, link or send any material which is threatening, harassing, or otherwise illegal or objectionable. AMSOIL shall in its sole discretion determine whether any particular material qualifies as such. You may not copy, broadcast, alter or otherwise tamper with any text, photographs, videos or sound recordings protected by intellectual property rights. No license, real or implied, to any intellectual property rights is provided by your use of the Site. You may not participate in any behavior which impairs or compromises in any way the normal operation and/or security of the Site.

Privacy and Data Protection

Any personal information provided to AMSOIL through this Site will only be used in accordance with AMSOIL’s Privacy Policy. Please read our Privacy Policy with care. By providing any personal information, you consent to its use according to the terms of the Privacy Policy.

SMS - Short Code 267645 (AMSOIL) Terms of Service

When you opt-in to the service, we will send you a message to confirm your signup. Text OIL to 267645 to receive AMSOIL Alerts. Message and data rates may apply. Message frequency will vary based on your use. Text HELP for help. Text STOP to cancel.

  • You can cancel the SMS service at any time. Just text STOP to 267645. After you send the SMS message STOP to us, we will send you an SMS message to confirm that you have been unsubscribed and you will no longer receive SMS messages from us. If you want to join again, just text OIL to 267645 and we will start sending SMS messages to you again.

  • If at any time you forget what keywords are supported, just text HELP to 267645. After you send the SMS message HELP to us, we will respond with instructions on how to use our service as well as how to unsubscribe.

  • Participating carriers: AT&T, Verizon Wireless, Sprint, T-Mobile, U.S. Cellular, Boost Mobile, MetroPCS, Virgin Mobile, Alaska Communications Systems (ACS), Appalachian Wireless (EKN), Bluegrass Cellular, Cellular One of East Central, IL (ECIT), Cellular One of Northeast Pennsylvania, Cricket, Coral Wireless (Mobi PCS), COX, Cross, Element Mobile (Flat Wireless), Epic Touch (Elkhart Telephone), GCI, Golden State, Hawkeye (Chat Mobility), Hawkeye (NW Missouri), Illinois Valley Cellular, Inland Cellular, iWireless (Iowa Wireless), Keystone Wireless (Immix Wireless/PC Man), Mosaic (Consolidated or CTC Telecom), Nex-Tech Wireless, NTelos, Panhandle Communications, Pioneer, Plateau (Texas RSA 3 Ltd), Revol, RINA, Simmetry (TMP Corporation), Thumb Cellular, Union Wireless, United Wireless, Viaero Wireless, and West Central (WCC or 5 Star Wireless).

  • T-Mobile is not liable for delayed or undelivered messages.

  • As always, message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider. For all questions about the services provided by this short code, you can send an email to · If you have any questions regarding privacy, please read our privacy policy.

AMSOIL Product Reviews Terms & Conditions

These Terms & Conditions govern your conduct associated with the Product Review service offered by AMSOIL INC.

By submitting a product review to AMSOIL INC., you represent and warrant that:

  • You are the original author of your review

  • You voluntarily waive all "moral rights" that you may have in such content

  • All content you post is accurate

  • You are at least 18 years old

  • Use of the content you supply does not violate these Terms & Conditions

You further agree and warrant that you shall not submit any content:

  • That is known by you to be false, inaccurate or misleading

  • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy

  • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising)

  • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation

  • For which you were compensated or granted any consideration by any third party

  • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers

  • That contains any computer viruses, worms or other potentially damaging computer programs or files

You agree to indemnify and hold AMSOIL INC. (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers), harmless from all claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.

For any content that you submit, you grant AMSOIL INC. a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you.

All content that you submit may be used at the sole discretion of AMSOIL INC. AMSOIL INC. reserves the right to change, condense or delete any content on the AMSOIL website that it deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms & Conditions. AMSOIL INC. does not guarantee that you will have any recourse through AMSOIL to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, AMSOIL INC. reserves the right to remove or to refuse to post any submission for any reason. You acknowledge that you, not AMSOIL INC., are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of AMSOIL INC., its agents, subsidiaries, affiliates, partners or third-party service providers and their respective directors, officers and employees.

AMSOIL INC. may require you to provide certain information or data in order to submit a review. By submitting a review, you agree and consent to the commercial use and display by AMSOIL INC. (whether online or offline) of all such information or data you provide with, or as part of, your review (including, but not limited to, any name, user name, screen name or other identifier, and any age, location, or other personal information you choose to provide).

By submitting your email address in connection with your rating and review, you agree that AMSOIL INC. and its third-party service providers may use your email address to contact you about the status of your review and other administrative purposes.


This Site is provided 'As Is', and absent any warranties of any sort, whether express or implied. AMSOIL disclaims any warranties, express or implied, including by not limited to implied warranties of merchantability, fitness for a particular purpose and non-infringement, to the fullest extent provided by applicable law. AMSOIL does not represent that the services available via the Site will be uninterrupted or free from error, or that any defects will be corrected. AMSOIL provides no warranties concerning the use of the contents of the Site as to accuracy, reliability, or otherwise.

Limitation of Liability



You agree to indemnify, hold harmless and defend AMSOIL, as well as its officers, directors and employees, from and against any claim, demand, debt or loss, including attorneys' fees, to the extent that same arises from your violation of the Agreement and these Terms, or the violation of any other person using your account.

Applicable Law

This Agreement shall be governed in all respects by the laws of the State of Wisconsin, U.S.A., without regard to choice of law provisions. Where federal jurisdiction applies to any matter arising from this Agreement, jurisdiction over and venue in any legal proceeding shall be in the United States District Court for the Western District of Wisconsin. Any user choosing to access this Site from other countries or locations do so of their own accord and are responsible for compliance with applicable local laws. AMSOIL makes no representation that the materials provided on this Site are appropriate or available for use in other locations, and access where its content is illegal is strictly prohibited.

Severability and Integration

If any portion of these Terms are held to be invalid or unenforceable, the remaining portions shall remain in full force and effect.

Contact Information

If you have any questions concerning these Terms or the user Agreement, please contact AMSOIL by one of the following methods:

AMSOIL Customer Service Call Line: 1-800-777-7094
Hours: 8 a.m. to 5 p.m. Central Time

AMSOIL Preferred Customer Terms & Conditions


This Agreement, as well as all additional policies, terms and conditions referenced and incorporated throughout, all of which may be amended from time-to-time (collectively, the Terms), govern the AMSOIL Preferred Customer Program (Program). The AMSOIL Preferred Customer Program is a loyalty program offered to you by AMSOIL INC. (AMSOIL, we, us, our). By enrolling or otherwise participating in the Program, you acknowledge that you have read, understood and unconditionally accept to be bound by the Terms. AMSOIL reserves the right to modify these Terms without further notice or compensation to you, and you waive any right to receive specific individual notice of such modifications. Any updates to these Terms will be effective immediately upon posting at, and your continued participation in the Program constitutes your acceptance to such modifications. These Terms constitute a legally binding agreement between AMSOIL and each individual who enrolls or otherwise participates in the Program. Accordingly, you expressly represent and warrant that you are eligible for the Program (as described below) and will otherwise comply with these Terms. If you do not agree to all of the Terms now or at any point in the future and/or you become ineligible for the Program, please contact AMSOIL Customer Service at 1-800-777-7094 (7 a.m. to 7 p.m. Central) or email to terminate your membership account.


The Program is only open to individual U.S. residents of at least 18 years of age. Program membership is available only to natural persons and the following are ineligible: our employees, our Dealers, corporations, businesses, non-profit organizations, government agencies or other entities and AMSOIL may disqualify any such entity discovered to be in the Program. The Program is intended for personal use and any resellers are also expressly excluded from the Program. AMSOIL reserves the right, in its sole and absolute discretion, to require proof of eligibility to participate in this Program. Failure to provide such proof to the satisfaction of AMSOIL in a timely manner may result in disqualification from the Program. If you do not meet the eligibility criteria of this Program, you may not participate in the Program. AMSOIL reserves the right to immediately and without notice cancel all rewards, credits and other benefits of being a Program member (collectively, Rewards) and delete the account of any ineligible person found participating in the Program.

  • Eligible customers who enroll in the Program (referred to herein as Preferred Customer(s)) will each be assigned a unique identifier (Preferred Customer Number) which will be associated with his or her membership account ( Customer Account).

  • Each Preferred Customer may only have one Preferred Customer Account.

  • Your Preferred Customer Account is nontransferable.

  • All required information must be completed, including, but not limited to, email address, first and last name, physical address and telephone number.

  • Payment of the applicable membership fee is required to become a Preferred Customer.


Eligible customers can register: (i) by going to (the Website); or (ii) if available, register through one of our registered Dealers. All required information must be completed, including, but not limited to, email address, first and last name, physical address and telephone number. A Preferred Customer Account will not officially be created until you receive confirmation.


The annual Membership fee is currently $20. A six-month trial Membership fee is currently $10. Membership fees are subject to taxation in accordance with applicable federal or state law. The above stated Membership fees do not include applicable taxes. We may change Membership fees at any time, but changes will apply only to new and renewal Memberships.

You may elect to have your Membership fee paid each year automatically by opting in and providing credit card information through your Preferred Customer Account. The annual auto-renewal fee is currently $16. Automatic membership fees will be billed to the form of payment we currently have on file for you.

Membership fees are not refundable. However, we will refund the new or renewal Membership fees within thirty (30) days of the purchase date of the new or renewed Membership or the Automatic Renewal charge date of the Membership (a) if you did not use your Membership to obtain an eligible discount or benefit during the new or renewal Membership term, or (b) if your Membership was renewed during your current Membership term and the renewal Membership term has not yet started.


Save up to 25%.
Preferred Customers are eligible to receive up to 25% off standard retail online pricing. Preferred Customer savings will automatically be applied to purchases. Preferred Customers will NOT be reimbursed retroactively for purchases made without an active and available Membership at the time of purchase.

Free Shipping.
Preferred Customers will receive free shipping on qualified purchases that meet or exceed any applicable minimum purchase threshold. Free shipping will be automatically applied in the cart to qualified orders. Minimum purchase thresholds will vary from time to time. Please see your Preferred Customer Account or for additional details and exclusions.

Limited-Time Promotions.
AMSOIL may, in its sole discretion, provide additional Program features and benefits to Preferred Customers, whether made available for a limited time or on a consistent basis. Preferred Customers will be presented with special promotional offers occasionally. Promotional Offers will be subject to the terms and conditions of each Promotional Offer. Refer to each individual promotion for qualifications and disclaimers, including, without limitation, qualifying purchases, additional charges and taxes and applicable expiration dates. Terms and conditions may be included in an email to applicable member or by such other method as determined by AMSOIL.

AMSOIL Reward Coupons.
As a Preferred Customer, you have the opportunity every day to earn a $5 reward coupon on every $100 you spend on Qualifying Purchases. Qualifying Purchases are calculated after all discounts are applied, before shipping, fees or taxes are imposed, and do not include the purchase of membership fees (Qualifying Purchases).

Each reward coupon can be redeemed only during its stated redemption period. The redemption period for reward coupons will be 90 days from issuance. All coupons automatically expire after the redemption period. The redemption period for any coupon may be found online in your Preferred Customer Account. If products from a Qualified Purchase that earns Rewards are subsequently returned, the balance of the Rewards previously earned will be reduced to reflect any unearned value.

Birthday $5 Reward.
A $5 Birthday reward coupon will be emailed to Preferred Customers who provide their birth month in their account information. To qualify for your birthday reward, you must become a Preferred Customer at least fourteen (14) days prior to your birthday month and provide your birth month in your account information. Eligible Preferred Customers will receive an email during their birthday month with the $5 Birthday reward coupon. If an account is opened during a Preferred Customer’s birthday month, the $5 Birthday reward coupon will begin being sent the next calendar year.

Free Membership Renewal.
Preferred Customers can earn a free 12-month membership renewal by purchasing at least $500 of Qualifying Purchases from AMSOIL in the six or 12 months immediately following the opening or renewal of a Preferred Customer Account (for six- and 12-month memberships, respectively) or in the 12 months immediately preceding the expiration of a five-year membership. AMSOIL will send an email to each Preferred Customer once the requirements for a free 12-month membership have been satisfied. Free 12-month membership renewals are nontransferable. The free 12-month membership will begin immediately after a Preferred Customer’s membership expires.

P.C. Points (Discontinued).

Preferred Customers will not earn points on any purchases after October 31, 2021. Points earned prior to November 1, 2021, may be redeemed on a future product purchase as follows: 50 points = $1 discount. Points may only be redeemed in increments of 50. All P.C. points will automatically expire on June 1, 2022. Points have no cash value.

Tracking and Verification.
Rewards will be automatically tracked and allocated to each Preferred Customer Account by AMSOIL in accordance with our official records. Rewards have no cash value and are not exchangeable for cash. Rewards have no value outside of this Program. Rewards cannot be assigned, exchanged, sold, traded, purchased, given by gift or otherwise transferred. Any Rewards so acquired are void.

All Rewards are subject to verification at any time for any reason. AMSOIL reserves the right, in our sole and absolute discretion, to invalidate any Rewards we deem to have been awarded in error, as the result of any fraudulent or dishonest activity or any activity not in keeping with these Terms, as interpreted by us in our sole and absolute discretion. Any Rewards that cannot be verified to the satisfaction of AMSOIL are subject to disqualification.


By enrolling and participating in the Program, you acknowledge and agree to opt-in to receiving marketing and/or promotional communications through email and U.S. mail. If you no longer wish to receive such communications, you may unsubscribe or opt-out at any time by updating your communication preferences through your Account dashboard or by following the instructions contained in the individual marketing and/or promotional message. Please note, opting out of receiving marketing and/or promotional communications may change your available rewards and you will no longer be eligible for select Rewards. We may still send you transactional communications relating to your participation in the Program (e.g., administrative and service announcements).


When you participate in the Program, we use your information in the manner described in our Privacy Policy. You may read our Privacy Policy by clicking on the Privacy Policy link where it appears on


You will need your email address and password to access your Account on You are responsible for keeping the information you use to access your Account private and secure. If someone besides you learns your Account password to access your Account, then you will be responsible for any actions that person takes using your Account. You must notify us immediately if you believe your password may have been used by any unauthorized person or entity.


We may, in our sole discretion, modify the Program, Terms, Rewards, benefits, eligibility, requirements for earning and redeeming Rewards (including timing) or any other feature of the Program, or may end the Program or any particular Reward, in whole or in part at any time, with or without notice and without incurring any liability or obligation.

We will post any changes to these Terms on and will indicate at the bottom of this page the date these Terms were last revised. A Preferred Customer’s continued use of the Program following the posting of such changes constitutes his/her acceptance of and agreement to be legally bound by these Terms as revised. It is each Preferred Customer’s responsibility to check these Terms from time to time to stay informed of any changes.

If we decide to end the Program or a specific Reward, we will attempt, but are not obligated, to provide you 90 days' prior notice either by emailing you at the email address associated with your Account or by posting a notice on However, our failure to notify you that we are ending the Program or that we are ending a specific Reward will not give you any right to require us to continue the Program or the specific Reward after the date we end the Program or the specific Reward. Neither will our failure to notify you obligate us to compensate you for any Rewards or benefits that you do not use before we end the Program or the specific Reward. If we end the Program, any Rewards and credits you have earned but not used will expire on the end date, and you may not redeem any Rewards or use any other benefits after the end date.

To the extent permitted by applicable law, when you enroll or renew your membership in the Program, you expressly waive your rights under any law that may require us to obtain judicial permission to change these Terms or to end the Program.


You have the right to cancel your Membership at any time by:

Sending an email to or call 1-800-777-7094 (7 a.m. to 7 p.m. Central Time)

Sending a letter to Preferred Customer Program, AMSOIL INC., 925 Tower Ave. Superior, WI 54880

As soon as you cancel your Program membership, AMSOIL will deactivate your Preferred Customer Account and you will forfeit all Rewards and benefits that you may have earned.

We reserve the right, in our sole discretion to deactivate or otherwise cancel your Preferred Customer Account if we reasonably believe that you are or become ineligible for the Program, that you have violated these Terms or the Preferred Customer Account has otherwise been flagged to be associated with fraudulent activity. We may cancel some or all of your earned Rewards and benefits if we determine that you received the Rewards or benefits due to an error, through fraud or deception, or in any manner inconsistent with these Terms. If your Membership is terminated or your Preferred Customer Account deactivated or otherwise canceled, all Rewards and benefits will automatically expire.


By enrolling and participating in the Program, you agree that, to the fullest extent permitted by law, none of AMSOIL INC. and its subsidiaries, affiliates and their respective directors, officers, shareholders, employees and agents (the AMSOIL Parties) shall be liable to you for: (1) any claim, loss, injury, damage, delay, accident, cost or expense, including legal fees, arising out of or related to the Program, Rewards, these Terms or; (2) any incidental, indirect, special, punitive, exemplary or consequential damages, arising out of or related to the Program, Rewards, these Terms or, (3) any failure, delay or decision by the AMSOIL Parties in administering the Program; (4) any representation, claim, offer or statement we make about the Program; and (5) your use and acceptance of any Rewards you receive through the Program. You further agree that in no event will the AMSOIL Parties be liable to you for more than USD$50 in the aggregate on account of all wrongful acts or omissions by the AMSOIL Parties arising out of or relating to the Program, Rewards, these Terms or


AMSOIL makes no warranty of any kind regarding the Program, which is provided on an As-Is and As-Available basis. AMSOIL does not represent or warrant as to the accuracy or completeness of the information posted on regarding the Program or otherwise, or that will be available to you 100% of the time.


The laws of the State of Delaware, without regard to its conflict of laws rules, will govern these Terms, your registration and participation in the Program and our performance of our obligations under the Program. You agree to settle any action or dispute related to the Program or these Terms only in the state and federal courts of appropriate jurisdiction located in the State of Delaware.

If applicable law prohibits us from offering the Program to you, then you may not enroll in the Program. If applicable law prohibits us from offering you a feature of the Program, then we may either not offer you that feature of the Program or cancel your Account.



Any controversy or claim arising out of or relating to this Agreement or these Terms (including any breach thereof) or the Preferred Customer Program shall be settled by arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules (including, without limitation, the Supplementary Procedures for Consumer-Related Disputes), and judgment on the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated with any claim or controversy of any other party. The foregoing shall not preclude AMSOIL from seeking any injunctive relief in state or federal courts for protection of its respective intellectual property rights.

If you do not want this arbitration provision to apply, you must reject this arbitration provision by sending a written rejection notice to us at Preferred Customer Arbitration Opt-Out, AMSOIL INC., 925 Tower Ave. Superior, WI 54880. Your rejection notice must be mailed within 60 days of account opening. Your rejection notice must state that you reject the arbitration provision and include your name, address, Preferred Customer Number and personal signature. No one else may sign the rejection notice. Rejection of this arbitration provision won’t affect your other rights or responsibilities under these Terms, including use of your Preferred Customer Account.

This arbitration provision shall survive changes to these Terms and termination of the Program, and the relationship between you and us. If any part of this arbitration provision is deemed invalid or unenforceable, the other terms shall remain in force, except that there can be no arbitration of a class or representative claim. This arbitration provision may not be amended, severed or waived, except as provided in these Terms or in a written agreement between you and us.


These Terms and other documents incorporated by reference into these Terms, constitute the entire agreement between the parties and set out all the covenants, promises, warranties, representations, conditions and agreements between the parties in connection with the subject matter of these Terms and supersede all prior agreements, understandings, negotiations and discussions, whether oral or written, pre-contractual or otherwise. There are no covenants, promises, warranties, representations, conditions or other agreements, whether oral or written, pre-contractual or otherwise, express, implied or collateral, whether statutory or otherwise, between the parties in connection with the subject matter of these Terms except as specifically set forth in these Terms and any agreements or documents incorporated by reference into these Terms.

This Agreement was last modified on November 1, 2021

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